Orchid Telematics / Adverts

We were asked to develop an advertising campaign for Orchid, with the aim of building their brand through clear and clever communication of their key features - Orchid is a fleet management and vehicle tracking solution.

Our brief was to produce a series of full colour adverts that would work together as a campaign – all having longevity and therefore not linked to anything topical. The message, 'Can you afford to operate/do business without us?' is targeted at male professionals.