BlueJay Farmstall / Corporate Identity

Blue Jay (at Timberlea Farmstall) asked us revive their brand to coincide with renovations to the farm stall, and the launch of their new delicious preservative- free-fruit-juice-range pressed and grown on the farm. We created an icon which incorporates a Blue Jay bird on a branch with unpicked fruit, which symbolises that birds are often the first to get at the best fruit. The style is free, eye-catching, and reflects that cheekiness of Blue Jays'!